At McCann Prague, there’s an internal rule for delivering exceptional client presentations called “Ten Slides or Die.” The idea is simple—if you can’t explain a creative concept and its media application within ten Keynote slides, it’s not strong enough to survive the creative review.
To help everyone at McCann remember and embrace this principle, the agency produced a limited run of custom T-shirts for all 140 employees, handed out during an internal party.
The design was brought to life on high-quality garments provided by the streetwear brand Never Enough, whose exceptional fabric and print quality have kept these T-shirts in regular rotation—even years later, and on employees of other creative agencies.
Agency: McCann Prague
Design and typography: Lenka Sobotková
Production: Never Enough