When Cocoon Prague was briefed to create the visual identity for Penta Hospitals International, I had the opportunity to create and lead this project as Design Director.
I built the design system from the core geometry of client’s logotype, evolving it into a set of graphic elements and icons that formed a distinctive visual language across all touchpoints.
The identity extended far beyond usual ATL communication and web design to include also social media and mobile app, stationery, interior design, hospital wayfinding system, staff uniforms and merchandise.
It was very intense and rewarding year-long project, marked by exceptional collaboration between the agency and the client, working closely together to shape every aspect of the brand.
Client: Penta Hospitals International
Agency: Cocoon Prague
Brand identity idea and design: Lenka Sobotková
Iconography design: Borbála Kiss