Open Apps Development is a team of developers and cybersecurity specialists building IT management applications. Their approach is rooted in openness – creating solutions that clients can manage independently.
Together with Bypass Ideas we built a brand identity, where openness became the core idea – expressed through the open form of the letter “O”. It brings a sense of movement and enclosure, and is used across the visuals as a metaphor for the protection of networks, data, and users.
The identity extends beyond the master brand into a complete ecosystem of all OAD products designed as part of one visual family. Each application carries its own symbol, yet all are built on the same principle: an open form derived from the core mark.
A clean visual language and bold color system ensure brand recognition. This allows individual products to stand on their own even in the form of simplified logomark, while remaining part of the OAD family.
Client: Open Apps Development
Agency: Bypass Ideas
Idea and design: Lenka Sobotková
Web design: Adam Troják