To boost sales during summer festivals, Kofola asked us to come up with promotion that would not only encourage higher purchases but also support their image as love brand with playful sense of humor.
We designed a series of five unique tattoo sleeves, each inspired by a distinct tattoo style and representing a different character. Paired with fun backstories and bespoke illustrations, the designs captured attention and tattoo sleeves became real summer hit seen in the streets and discussed on social media.
The result was a standout summer activation and one of Kofola’s most successful promotions to date.
Client: Kofola
Agency: McCann Prague
Sleeve design: Lenka Sobotková
Computer airbrush: Jan Henke
Illustrations: Lenka Sobotková
Copywriter: Tereza Hendry
Festival photography: Kofola