In the competitive pre-Christmas retail environment, alcohol brands strive to capture customer attention through distinctive packaging. For Jägermeister, the objective was to create a seasonal gift box that would stand out on crowded supermarket shelves and convey a sense of Christmas party with friends.
The final design took the form of block of ice, with the appearance
of party lights radiating from within.
of party lights radiating from within.
The visual impact was amplified by the use of glow-in-the-dark printing technique. The result was a striking, high-visibility design that not only attracted shoppers in-store but also became a memorable centerpiece at holiday parties.
Client: Jägermeister
Agency: McCann Prague
Design and art direction: Lenka Sobotková