We received an exciting yet demanding brief from our client, Jägermeister: to create a collection of 25 images showcasing people enjoying the ice-cold drink at a home party or in a club. The series needed to feature varied locations, a globally diverse cast, and meet high visual standards—all within a carefully managed budget.
To achieve this, we combined AI-generated backgrounds with skilfully captured studio shots by photographer Tereza Valníčková. While the production process and retouching still required significant expertise and dedication from the entire team, this approach enabled us to condense shooting into a single (albeit intensive) day and reduce costs associated with location rentals and talent buyouts.
Client: Jägermeister Germany
Agency: Cocoon
Photographer: Tereza Ludvika Valníčková
AI generated images: Lenka Sobotková, Zdenda Pavelek
Retouching: Vojta Zikmunda, Lenka Sobotková
Copywriter: Hana Studeničová
Production: Bypass
Design and art direction: Lenka Sobotková (with respect to brand identity by Mother Design)