While Cocoon has long crafted standout designs for its clients, it was time to reimagine its own visual identity. The challenge was to develop a system that felt striking and contemporary on the website, while remaining versatile enough for use in client presentations together with their own brand identities and creative proposals shown. It had to be visually engaging yet cost-effective, easy to maintain online, and user friendly in Keynote and PowerPoint not just for designers, but also for our client service colleagues.
The solution combines modern typography with a vibrant color palette that adapts easily to any clients’ brand colors. Paired with the underscore—Cocoon’s logotype signature element—the result is a clean, flexible, and distinctive identity.
Client: Cocoon
Agency: Cocoon
Designers: Lenka Sobotková, Borbála Kiss, Attila Zinčak, José Sabino
Showreel design and animation: Zdenda Pavelek, Lester Tullett