The annual ADC Awards are a renowned celebration of creativity. On occasion, the celebrations extend well into the early hours, sometimes concluding at Bukowski’s Bar at 7 a.m.
This year, however, the redesigned award presented a new challenge: it is now crafted from delicate porcelain rather than durable metal, as in previous years. To safeguard the trophy during its post-ceremony adventures, we developed a functional cardboard package.
The precious head is wearing stylized helmet that provides maximum protection. Its integrated strap allows it to be worn as a handbag or crossbody, ensuring that proud recipients can transport it from venue to venue without fear of damage or accidentally leaving it behind.
Client: Art Directors Club Czech Republic
Agency: Cocoon
Idea and packaging design: Lenka Sobotková
Production: Studio Činčera
Photography: José Sabino, Lenka Sobotková
Creative director: Karolína Bělohlávková