As drinking culture shifts, younger generations are redefining what beer means to them – lighter taste, lower alcohol, and a more mindful approach to consumption. In response, Nikšićko introduced a new summer release for 2026 and asked Cocoon as their long-term partner to build its identity.
We created ALTER, the “lighter ego” of Nikšićko. A beer that feels lighter in every sense: in taste, in alcohol content, and in visual expression. Breaking away from traditional beer aesthetics and culture, ALTER embraces fresh identity that reflects contemporary lifestyle.
Client: Molson Coors
Agency: Cocoon Prague
Design: Lenka Sobotková
Copywriting: Hana Studeničová, Lenka Sobotková