When it comes to money, people often associate it with uncertainty and frustration. Air Bank’s philosophy has always been making financial services simple, approachable and pleasant enough for everyone to manage their money with confidence.
As a consistent part of Air Bank’s communication, this friendly approach became the starting point for the design of new payment cards – one of the most visible everyday touchpoints of the brand.
The “Friendly Money” concept softens traditional symbols of money into organic, playful shapes. Used as patterns across the card range, they create a distinctive visual style, and on the children’s card, they even come to life as playful characters.
Client: Air Bank
Agency: Cocoon Prague
Concept and design: Lenka Sobotková